Energy Union aims to promote the benefits of Intelligent Energy (IE) amongst European youth and policy makers in 12 EU countries, to increase the awareness level, and at the same time to mobilise them to take action in support of IE.
This will be achieved through communicating a clear and encouraging message in the frame of a well-defined and climate friendly promotion tour, implemented as ‘rail-show’.
The Energy Union Message outlines the mutual benefits of IE, with particular focus to its benefits for climate change prevention. It leads to the question why large-scale IE implementation has not been not realised yet.
In conclusion it calls on youths to take action to adapt IE attitudes and directly address their policy makers to support IE.
Three innovative promotion tools will be developed to communicate the message to a large audience, attractive for today’s youth:
1. Political forums for the youths to directly contact their policy makers,
2. Interactive exhibition
3. Audiovisual music shows
Duration:
1st August 2008 – 31st March 2011 (32 months)